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Before Apple Pay, Google Wallet, or any Western mobile payment system, a groundbreaking financial revolution was already transforming lives in Kenya. In 2007, Safaricom launched M-PESA, a mobile money service that would fundamentally change how millions of Kenyans accessed, transferred, and managed their money.
The significance of this innovation was captured in a compelling 2015 "60 Minutes" feature, which we're sharing with you today. While this report is from nearly a decade ago, it powerfully illustrates why our mission at Positiviti Lending remains so vital. M-PESA's success – now serving 70 million customers with $375 billion in transactions – demonstrated that digital financial services could effectively reach and empower underserved communities.
This "60 Minutes" segment offers a window into how M-PESA laid the groundwork for today's digital banking landscape in Kenya. It shows why mobile money solutions were embraced so readily in East Africa, years before similar technologies gained traction in developed markets. The report highlights how M-PESA's innovation didn't just create a payment system – it opened doors to financial inclusion for millions who had been excluded from traditional banking services.
As you watch this feature, consider how M-PESA's pioneering work aligns with our current mission at Positiviti Lending. The same communities that first benefited from M-PESA's digital revolution are the ones we serve today through our micro-loan platform, continuing the journey toward financial inclusion and economic empowerment in Kenya.
