Why OVIG is the Better Option for Micro-Lending in Kenya

By: Rendi Nyangua

Photo by: Dan Smith

OVIG stands out as a leading player in Kenya’s micro-lending market, particularly with its flagship platform, Afrecash. What sets OVIG apart is its commitment to offering accessible, low-interest micro-loans through mobile technology. The Afrecash app integrates seamlessly with M-PESA, allowing users to receive funds directly in their mobile wallets, overcoming the need for traditional banking infrastructure. This ease of access is critical in a country where many people, especially in rural areas, are excluded from conventional banking systems.

Afrecash: Bridging the Gap in Financial Services

Afrecash addresses the financial inclusion gap, especially in rural areas, by offering a simple, efficient, and accessible lending platform. By leveraging mobile phones and the M-PESA system, OVIG has enabled Kenyans to access micro-loans without needing a bank account or physical infrastructure. This has opened up opportunities for thousands of individuals and small businesses who previously lacked access to financial services. In 2022, over 7.4 million MSMEs in Kenya employed more than 14.4 million people and contributed approximately 33.8% to the national GDP.

The Power of M-PESA Integration in Micro-Lending

The seamless integration with M-PESA has been a game-changer for Positiviti. M-PESA’s widespread use in Kenya allows users to receive loans directly in their mobile wallets, making the borrowing process faster and more convenient. This digital solution eliminates geographical and logistical barriers, ensuring that even people in remote areas can access financial support when needed. In July 2024 alone, Kenyans transacted Ksh 705 billion via M-PESA and other mobile money platforms, highlighting the platform's extensive reach and influence.

Partnerships for Economic Empowerment: Positiviti and Open Valley Investment Group

Positiviti’s collaboration with Open Valley Investment Group has been instrumental in mobilizing resources for micro-entrepreneurs across Kenya. The partnership has helped channel both local and international lenders into the Afrecash platform, supporting small businesses and individual borrowers. This collaboration underscores Positiviti’s commitment to empowering the Kenyan economy and fostering financial growth. In 2024, Positiviti Lending participated as a Bronze Sponsor at the Money Show/Investment Master's Symposium in Sarasota, Florida, aiming to raise capital to further support its impactful micro-loan platform in Kenya.

Financial Inclusion and Its Role in Kenya’s Economic Growth

Positiviti is playing a key role in driving financial inclusion in Kenya, which is crucial for the country’s overall economic growth. By providing affordable micro-loans to underserved populations, Positiviti is enabling entrepreneurs to grow their businesses, create jobs, and stimulate local economies. Financial inclusion, through platforms like Afrecash, is essential for breaking the cycle of poverty and fostering sustainable development. The microfinance sector in Kenya has shown resilience, with the industry maintaining stability despite economic challenges in recent years.

In conclusion, Positiviti Lending’s innovative approach, supported by its Afrecash platform and integration with M-PESA, is making financial services more accessible to a broader audience. This not only benefits individual borrowers but also contributes to Kenya’s broader economic development by empowering micro-entrepreneurs and creating new opportunities for growth. For those seeking a reliable and impactful lending option, Positiviti Lending offers an excellent solution that combines technology, accessibility, and financial inclusion.